Product & AI Transformation Leader | AI-Enabled Platforms | UX Strategy

Hi, I’m Ana — a Product & AI Transformation Leader working at the intersection of product strategy, UX, business, and intelligent systems.

With over a decade of experience across enterprise platforms, SaaS products, and digital transformation programs, I help organizations turn complex strategies into real products and systems that people actually use.

My work focuses on connecting user insight, business strategy, and scalable execution—from product discovery and roadmap definition to building AI-enabled platforms and learning ecosystems that drive adoption and measurable impact.

Alongside my product work, I founded JobSquad Tech, an initiative exploring how people transition into digital roles in an AI-driven economy.

Explore my work >
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STRATEGIC SNAPSHOT

  • 10+ strategy workshops facilitated (Design Thinking, JTBD, Product Visioning)

  • AI & Automation focus (HP Assistant, UiPath, SAP Fiori/UI5)

  • Led AI product strategy for an internal assistant used by 1000+ employees.

  • Cross-functional experience: product, engineering, marketing

  • 25% uplift in conversion for SaaS MVP onboarding

  • Worked in banking, pharma, enterprise IT, and public services

  • Global markets

Companies I worked for:

FEATURED CASE STUDIES

Designing the Future of Workforce Planning


Building a data-driven strategy framework to align talent, technology & transformation.

Internal AI Assistant

Led research, strategy, and product roadmap design for an AI assistant piloted across 12,000+ employees.

View Case Study >

Pharma Batch Release Hub

Defined workflows and an MVP for a compliance tool in manufacturing. Improved cross-team collaboration and roadmap clarity.

View Case Study >
View Case Study >
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What others think of me

  • "A dependable consultant who will stich the team together and able to communicate common goal for team success"

    360 survey participant

  • "I think Ana is a very strong person, with a positive attitude, a great colleague, with a warm voice and a wonderful heart"

    360 survey participant

  • "I see Ana as being very committed (to her personal and professional goals), disciplined, confident, resourceful and smart, with a good collaborative attitude and open, curious and interested in growing herself, in learning new things and the type of person who can overcome difficult situations"

    360 survey participant