Product Manager & UX Strategist | Driving AI-Powered, Research-Led Innovation

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Hi, I’m Ana — a Product Manager and UX Strategist who helps companies connect the dots between user insight, product vision, and execution.

With 10+ years of experience across enterprise platforms, SaaS, and internal tools, I lead research-informed product development, align cross-functional teams, and drive the strategy behind AI-powered and automation-first solutions.

Whether it’s prioritizing a roadmap, shaping onboarding experiences, or translating complex user needs into scalable features, I thrive at the intersection of business goals and user value.

STRATEGIC SNAPSHOT

  • 10+ strategy workshops facilitated (Design Thinking, JTBD, Product Visioning)

  • AI & Automation focus (HP Assistant, UiPath, SAP Fiori/UI5)

  • Cross-functional experience: product, engineering, marketing

  • 25% uplift in conversion for SaaS MVP onboarding

  • Worked in banking, pharma, enterprise IT, and public services

Companies I worked for:

FEATURED CASE STUDIES

Internal AI Assistant

Led research, strategy, and product roadmap design for an AI assistant piloted across 12,000+ employees.

Pharma Batch Release Hub

Defined workflows and an MVP for a compliance tool in manufacturing. Improved cross-team collaboration and roadmap clarity.

Public Procurement Cloud Platform

Improved onboarding, navigation, and retention in a complex purchasing platform for government clients.

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Logos of Vodafone, Societe Generale, IT Teams, SAP, 7digital, and HP arranged horizontally.

What others think of me

  • "A dependable consultant who will stich the team together and able to communicate common goal for team success"

    360 survey participant

  • "I think Ana is a very strong person, with a positive attitude, a great colleague, with a warm voice and a wonderful heart"

    360 survey participant

  • "I see Ana as being very committed (to her personal and professional goals), disciplined, confident, resourceful and smart, with a good collaborative attitude and open, curious and interested in growing herself, in learning new things and the type of person who can overcome difficult situations"

    360 survey participant